If you’re a small business, the likelihood is you’ve already noticed the importance of being easy to find by potential customers. SEO stands for Search Engine Optimisation, and as a marketing tool it can have a huge positive effect on your business. So, at what stage should you start to use SEO in the development of your business? The answer is NOW.
Does your business need SEO?
For the majority of businesses – regardless of their size, SEO is likely to be very important for growth. For small businesses, it’s pretty much essential. Regardless of your industry, the chances are that you’ll benefit from being easier to find online and incorporating SEO tactics that will rank you higher on Google and upgrade your usability for current customers.
It’s often very competitive for small businesses getting started and SEO can help give you an advantage for customers specifically searching for product or service that appears professional and credible.
SEO is a really exciting tool because the results are visible, trackable and often very quick. It’s therefore important to incorporate SEO into your marketing and business plans as soon as possible. Doing so requires you to have a vague understanding of SEO and the methods that it encompasses; so take some time to get to grips with basic terms such as key words and analytics.
Once you’ve grasped the basics of SEO, you may decide that you want to have a go at implementing it yourself – or handing the responsibility to a member of your Marketing Team. You may have an expert writer in house who is keen to take on some elements of SEO such as content production or blog posts, or there may be a member of your team who enjoys looking at analytics and working out what your customers are searching for or clicking through to.
If you’re already rushed off your feet but still want to implement SEO into your business quickly and efficiently, you may want to consider hiring an SEO consultant. If you choose the right SEO professional, you will get expert advice and guidance into increasing your business’s online presence, in turn bringing you more business. The sooner you get started, the more time you have to get ahead so don’t delay!
Small businesses should use it immediately, integrating SEO methods into their marketing plan and business plan as soon as possible.
You can mention things like:
- How long it takes for SEO to start working
- What type of businesses would use it
- What’s involved?
- Options if they don’t have the team/ capacity to dedicate time to
SEO. Answer = hire someone
For the more visual learners that what to see why an SEO strategy should be incorporated into every marketing plan, check out this video.